Skye the Brand
Developing Skye the Brand was an exhilarating project for us. Working with such a beautiful and distinct ‘product’ gave us plenty of scope to develop a fresh and wide-ranging marketing strategy. View Marketing was instrumental in gathering a high level of sponsorship which would enable the effective implementation of the marketing plan.
In keeping with today’s information culture, an engaging web site was considered key and View worked with the marketing group to create www.skye.co.uk, a striking virtual representation of contemporary Skye the Island and neighbouring Lochalsh, which is now achieving more than 30,000 visitors per month.
Naturally, the successful launch of such an innovative concept was always going to be a crucial element of our marketing plan, and involved a good deal of careful and creative planning. Hosted at the Aros Centre in Skye last February, over 100 businesses from the area attended the unveiling of the brand, heralding the arrival of all the positive results to come.
At View we believe in making an impression first and last. This is exactly how it was for the launch of Skye the Brand.
"The launch of our new brand image would never have even been dreamt of had it not been for you and your vision, and I know it will make a huge difference to all who live and work in this corner of the Highlands."
Christine Moore
past Chair, Skye and Lochalsh Marketing Group
