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Since the start of 2009, View Marketing has been working with Perth Racecourse to develop a comprehensive marketing and PR activity plan. This has included assisting with a rebrand and a new website and creating a suite of promotional literature.
Results have been good; record breaking crowds attended the City of Perth Gold Cup Day and evidence shows an increased media profile as well as increased visitor numbers across all race meetings.
“View has guided us through a rebranding exercise which has assisted in repositioning Perth Racecourse. The new brand is now truly reflective of the historic, exciting and dynamic product that we offer . I have enjoyed their enthusiasm and their vibrant approach to new marketing techniques with business focussed solutions. It has been fun working with them and most importantly the results have been good. Our raceday attendance at Perth Racecourse is up on a record year in 2008 and our wide range of Conference and Banqueting are now enjoying regular bookings from clients throughout Scotland. I look forward to working with View over the next few months to maintain the momentum that we now enjoy and to ensure that we are well placed for even better times in 2010.” Sam Morshead, General Manager, Perth Racecourse