The Outdoor Capital of the UK marks the year of Active Scotland in style
At the summit of Aonach Mor in the Nevis Range, ceilidh dancers celebrate throughout the night until sunrise on the longest day of the year, marking the launch of the Outdoor Capital of the UK’s ‘ActiVacations’.
Lochaber, officially recognised as The Outdoor Capital of the UK, has long been a 'must see' destination for visitors to the Highlands of Scotland. With its beaches, coastline, islands, glens, mountains and forests alongside icons such as Ben Nevis - Britain's highest mountain - Glencoe and the Scottish Sea Kayak Trail - Lochaber is undoubtedly the best region in the UK to experience the outdoors.
Given these credentials, The Outdoor Capital of the UK has devised the concept of ActiVacations.
Responding to the demand for activity holidays and playing on the ‘staycation’ phenomenon, ActiVacations are action packed holidays to suit everyone from gentle walkers to adrenaline junkies.
Marian Austin from Nevis Range, Mountain Experience, a leading attraction within The Outdoor Capital of the UK, comments, “We are all aware that the current economic situation has affected people; however as foreign holidays have become more expensive, holidays within the UK have risen in popularity. As such, the trend for Staycations has been a fantastic opportunity of business for us in recent years. At the Outdoor Capital of the UK, we aim to capitalise on this trend with our own formula for active vacations. What’s more, as 2011 is the year of Active Scotland, it therefore makes perfect sense to launch our own brand of the staycation.”
Marianne continues, “Our ActiVacation concept provides Lochaber with an opportunity to showcase the wealth of activities available. From the summit to sea, the area is blessed with an incredible landscape which not only allow visitors to take part in a huge variety of outdoor activities on land, in the air and on the water, but for them to undertake them in some of the most dramatic Scottish locations imaginable.”
The Outdoor Capital of the UK has a new website which allows adventurous people create their own personalised itinerary combining accommodation with key events in the area as well as the vast range of activities available. The visitor is in control of their itinerary and can do as much or as little as they like on their ‘ActiVacation’.
Example ‘ActiVacations’ include ‘West Coast Waters’, a week long excursion in Mallaig and the Small Isles, encompassing Rockhopper sea kayaking, white water rafting with Highland Activities, cross-country mountain biking at Nevis Range and luxury self-catering accommodation at Sunnyside Lodge.
Alternatively, the 7 night ‘Treat The Teenagers’ package will tempt youngsters into the great outdoors with high adrenaline activities such as quad biking and paintballing with Highland Activities, canyoning with Vertical Descents and a high wire adventure course at Nevis Range.
Less energetic, yet still equally appealing, is the four-night ‘Panoramic’ ActiVacation. This package, which offers the opportunity to discover Glen Spean and the Great Glen, includes activities such as a wildlife photography workshop with Nevispix, a scenic 4x4 safari with Highland Activities, a segways tour with Glencoe Activities and entry to No Fuss Events’ 5km run.
For further details on ActiVacations visit www.outdoorcapital.co.uk.
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For media enquiries, to arrange interviews or for further photographs, please contact Hilary Davies at View Marketing on 01463 470994 or by email Hilary@viewmarketing.co.uk
Notes to editors
• The Outdoor Capital of the UK aims to promote and improve the area through a combination of marketing, lobbying, development and facilitation.
• The Outdoor Capital is a not for profit organisation set up originally by a group of enthusiastic local business people who were keen to promote outdoor activities in the Lochaber area. Since then the Outdoor Capital has evolved and now has more than 130 members including accommodation providers, local organisations & groups, catering establishments, retail outlets, event organisers, visitor attractions and activity providers.
• ActiVacations has received £25,000 funding from the VisitScotland Active Growth Fund.
• The year of Active Scotland is a Scottish Government initiative and is one of a series of focus years and a legacy from Homecoming Scotland 2009, being
delivered by VisitScotland and EventScotland, supported by sportscotland, NHS Scotland, Scottish Natural Heritage and the National Trust for Scotland, as key strategic partners, beginning on the 1st January 2011
• VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. For more information and the latest news visit www.visitscotland.org.
• For more information on things to do during the year of Active Scotland visit www.visitscotland.com/active
• Example ActiVacation packages include;
o West Coast Waters: A 7 night break in Mallaig and the small isles. Accommodation is provided in a self-catering lodge (Sunnyside Lodge) in Arisaig and activities include a full day of Rockhopper Sea Kayaking; a half day white water rafting with Highland Activities. Other suggested activities include cross country mountain biking at Nevis Range and lunch at the Pinemartin Café; a visit to the Glenfinnan monument and a walk to the viaduct; a boat trip from Mallaig to Knoydart for a hill walk, followed by lunch at the Old Forge. Cost: £275 per person (includes accommodation, kayaking and white water rafting).
o Mountain Bike Madness: A weekend break in Fort William and Glen Nevis. Accommodation is provided in the Ben Nevis Inn Bunkhouse and activities include competition entry to the No Fuss Event titled ’10 Under The Ben’ and the evening after party. Other suggested activities include a swim lunch at the Isles of Glencoe Leisure Club. Cost: £66 per person (includes accommodation and race entry)
o Treat The Teenagers: A 7 night break in Glen Spean and the Great Glen. Accommodation is provided in the Riverside Lodges in Spean Bridge and activities include quad biking and gold paintballing with Highland Activities; Canyoning with Vertical Descents; a gondola trip
at Nevis Range; lunch at the Snowgoose Restaurant; a high wire adventure course at Nevis Range. Cost: £355 per person (includes accommodation and all activities).
o Away To the Lodge: A 4 night stay in Fort William and Glen Nevis. Accommodation in Huntingtower Lodge, Fort William and activities include a hike up Ben Nevis with an Abacus Mountaineering Gudie; clay pigeon shooting at Kingairloch Estate; a walk to Steall Falls or Leanachan Forest at Newvis Range; golf at Dragon’s Tooth Golf Course. Cost: £467 per person (includes accommodation and all activities).
o Going Green: A 3 night break in Ardnamurchan. Accommodation is provided in Glenuig Inn in Ardnamurchan and activities include a full day’s sea kayaking with Rockhopper Sea Kayaking. Other suggested activities include an exploration of the Isle of Rum’s Cuillin Range with Wild Adventure. Cost: £185 per person (includes accommodation and sea kayaking).
o Panoramic: A 4 night break in Glen Spean and the Great Glen. Accommodation is provided in the Old Pines Hotel and activities include cycling at Nevis Range; Nevispix Wildlife Photography workshop; a scenic 4x4 safari with Highland Activities; Segways Tour with Glencoe Activities; competition entry to No Fuss Event’s trail half marathon or 5km run. Cost: £395 per person (includes accommodation and all activities).