Loch Ness Partnership
Made up of 175 member companies, Loch Ness Partnership was a multi-faceted client. That said, their collective goal is relatively simple, which is to develop marketing and events around the world-famous Loch Ness for the benefit of businesses and the wider community.
Working with our associates, View’s project management skills brought together the Loch Ness Partnership’s diverse programme of community marketing initiatives. In addition to preparing their marketing strategy and business plan, View created a community extranet, www.nesslink.co.uk, enabling good communications and devised an innovative idea for the Loch Ness Trail - the ‘DarkNess and Light’ project, a means of showcasing the heritage and environment around Loch Ness by lighting up key spots within each individual community.
This group has now evolved into a new private led Destination Management Organisation with significant investment from private businesses who believe in developing Loch Ness as a World Class Visitor Attraction and are now implementing the innovative development plan created by View Marketing and Stevens and Associates.
