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View is passionate about, and accomplished in creating, powerful, well-positioned brands. Nationally, View has created and worked with some of the strongest tourism brands in Scotland: world-famous Loch Ness, Visit Speyside – home of malt whisky, Jacobite, and Skye the brand, to name a few. Meanwhile in Europe, View has been involved in branding projects for countries and destinations including Denmark, Slovenia and Kitzbuhel in Austria.
View’s bespoke branding service involves identifying and reviewing the product’s unique selling points, values and personality. This then enables the team to maximise the selling capacity of the product by creating a brand that is relevant, meaningful and understandable to the target audiences.