Award Winning
Aviemore and the Cairngorms
View’s marketing strategy resulted in a complete branding exercise for the area, positioning the area as Scotland’s Natural Adventure and development of a range of creative marketing messages including :
A place of Natural Perfection
Nature's Adventure Playground
The Natural Adventure
Unspoiled but well connected
Aviemore and the Cairngorms – The Natural Adventure
Whether your sense of adventure is purely personal or you're motivated by the strictly professional, the Cairngorms National Park, with Aviemore at its heart, is the perfect place for adventure in every sense. This is one of Europe's last and most enduringly beautiful wild places, but with an energy, vitality and experience that makes a completely contemporary environment for work, play and everything in between. Totally accessible by road, rail or air. Entirely accommodating in every sense. And wonderfully familiar and new at the same time. This is the place to find true adventure and discover that perfection really does exist.
The Aviemore and the Cairngorms marketing initiative has become one of the UK’s first Destination Management Organisation’s (DMO) following the development plan created by View Marketing and Stevens and Associates. The Company is led by 6 key business people in Aviemore and the Cairngorms and significant investment from more than 50 businesses following a successful recruitment campaign by Yvonne Crook of View Marketing, as acting Interim Director. The development plan for the DMO is endorsed by the World Tourism Organisation and supported by the Carnegie UK Trust.
The new DMO has recently taken the Highlands and Islands Tourism Award for Best marketing initiative with a range of strategically developed and creatively presented marketing literature “of a quality and standard not previously seen in the Highlands and Islands” the judging panel of HITA
Aviemore and the Cairngorms websitewww.visitaviemore.com
